Photo: Sergi Briet I’ll be speaking at IBTM China in Beijing on August 28-29th, and am delighted to present both my recent talks – on anti-terror tactics for congresses, and crisis communication strategies. The sessions cover: ???? Everything to consider in a potential attack ???? How to include anti-terror strategies in your crisis plan ????…
Photo: Michael Pasternack #SHARINGISCARING People don’t like talking about Crisis Management. Which is a shame, because when we do, something magical happens. Everyone learns from each other, and we see that sharing is caring. Crisis management is prevention, and for MICE professionals it’s also reputation management. It helps your team feel confident and ready for…
Photo: Steff Berger #CREATIVETHINKING What’s the one thing that will give you a greater chance of success in a crisis situation? Creative thinking. If instinctive reactions or standard procedures don’t work, then your brain could save the day. In every set of scenario, think again about what options are available. If there’s a negative social…
Photo: Michael Pasternack #FAKENEWS When it comes to social media, you probably know speed is everything. If misinformation, damaging opinion or fake news about your event is being posted on Twitter, Facebook or Instagram, then you need to move fast. Fake news spreads faster on social media than the truth – a team at MIT…
Photo: Sergi Briet #DEALWITHIT It’s often the elephant in the room at an event production meeting: Crisis Management. Nobody wants to talk about it. Nobody wants to admit they might need it. Nobody wants to think about something going wrong. Perhaps people are worried that if they speak up about crisis prevention they’ll be viewed…
Photo: Steff Berger #SOCIALMEDIACRISIS Tacking a social media flurry before it becomes a storm – taking ownership. You’re busy running your event and something goes wrong. Something unexpected and awkward. One person posts about it on social media and within minutes it’s spreading like wildfire. #veryembarassing What to do? There’s no option. You have to…
