Photo: Michael Pasternack
When it comes to social media, you probably know speed is everything. If misinformation, damaging opinion or fake news about your event is being posted on Twitter, Facebook or Instagram, then you need to move fast. Fake news spreads faster on social media than the truth – a team at MIT in Boston found that false news was re-tweeted around 70% more than the facts, and: “It took the truth about six times as long as falsehood to reach 1,500 people.” And it’s not bots doing the damage. Ordinary people like re-posting emotional or surprising items, because they are making a statement or they look ‘in the know’. So, the moment something bad appears, your team needs to stay on top of it. Find the feeds, monitor hashtags, respond accordingly and put out your own interesting messages to counteract it. Taking control of the information is the strongest thing you can do. Get in touch to or meet #IMEX19
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